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Southwest Airlines Re-Branding
The project showcases the rebrand of Southwest Airlines. Following the design process, the concept derives from Dallas's culture and colors. The expressions and qualities are modern, classy, hometown, energy, spirit and sophisticated.
The project showcases the re-joying and fun moments for the intergenerational concept. The concept derives from a movement of line i.e. revive your moment and colors from color therapy. The keywords are fun, happy, friendly, connecting, and moving.
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